Name of your website?Mulligan Plus - The Online Golf Club
Your name?
Reagan Pannell
Your Location (city, etc)
Edinburgh
Mulligan+ is a golf social utility site that connects golfers with golf and other other golfers.
With the Club Managers Reward Scheme, members of Mulligan+ play an integral role in the site and are rewarded for their help. Create blogs, add images, add videos and connect with golfers via find playing partners, online golf leagues. It also offers a scorecard recorder plus a handicap calculator and a golf hanidcap certificate. A unique combination within the golf world.
What inspired you to launch your own website?
Having seen so many diverse golf websites, Mulligan+ was created to offer golfers everything they needed under one roof. We were fed up of finding golf course directories that contained useless information so we decided the best people to edit the courses was golfers themselves. So many websites ask for information for free but we believe members should be rewarded for their help so we created the Club Managers Reward Scheme.
With so many fairly complicated social utility sites, we also created a very simple blog creation for golfers along with the ability to add golfing buddies, create online golf leagues and find playing partners quickly and easily.
When did you launch your first website, and what was it?
This is our first website and it was lauched back in November last year. We are very new but believe our product is second to none.
How did you decide on a name for your website?
A 'Mulligan' in golf is a free shot when one goes wrong. Its not in the official rules, but every golfer knows it. We gave it a '+' because it is not just another golf website.
What makes it different from other, similar offerings?
Firstly, the opportunity for members to have a very active part in the site and to be rewarded is unique amongst websites generally. Its our members imput that will develop the website.
Our golf course directory, especially when a member has added information to the course is also second to none. It does not offer basic information but the most complete information about golf courses possible. With out PDF Course guides, visitors can download the guide and have every bit of information they need from how to play particualr holes, to the scorecard, contact details and a history and description of the course and club.
Its reach is far greater, the depth is fantastic. Its presently free but will be only £5 per year later on in the year.
What is your eventual goal? (To sell it, keep it for income, secure a book or other mainstream media deal?)
We wish for Mulligan+ to be the number resource for golfers to find golf courses, find playing partners and use the handicap certificate worldwide. It has an enormous potential and therefore we want to make the site the best with our members help.
How does your investment of time and money balance against your success?
At present, we have invested both money and time in the site and while we are not yet seeing the rewards of its success we have built a solid base to develop from.
If you had an unlimited development budget for development, how would you change your site?
Invest in developing the website into different languages and launch it internationally.
If your site got really big, really quickly, would you be able to keep up with the demand?
Yes as it runs itself and we have some great people waiting to meed the demand.
What unexpected costs and headaches have you had to deal with?
None yet.
What has been your biggest challenge?
Developing a simple website for every golfer yet keep up with and intergrate modern technology.
What method has been most successful for promoting your website?
At present, promoting has been done via keyword search results and adwords.
How has running your website differed from your expectations?
Not as of yet but I hope to have my expectations exceeded.
How long have you run the site already, and how long will you continue to keep it up if you don't enjoy big gains in traffic, income or popularity?
Until no golfers exist.
What is your website address?
Mulligan Plus - The Online Golf Club
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